TOMs of Maine
TOMs of Maine
Brief
Background: Natural products to support your everyday self-care needs
- Objectives: Establish a strong social media presence that fosters a highly engaged community aligned with the brand's natural and ethical ethos
- Challenges: With the ever-decreasing attention span of social media users, the challenge was to capture and maintain engagement through compelling, consistent content.
- Approach:eveloped an optimal content strategy based on cadence, asset type, and messaging to create authentic, educational, and brand-centric content
- Tactics: eveloped an optimal content strategy based on cadence, asset type, and messaging to create authentic, educational, and brand-centric content
Results
Metrics: In Q2 2024, the content generated 48.8M in reach and 333M impressions
across Instagram and TikTok, resulting in an 18% growth in Instagram followers and a
5.57% increase in TikTok followers
Outcomes: Secured a year-on-year retainer and new brand briefs from other teams within the organization (Colgate and Hello)
Learnings: A consistent and well-structured content strategy is essential for engaging audiences on social media, alongside authenticity and education, to capture attention and drive significant growth
Outcomes: Secured a year-on-year retainer and new brand briefs from other teams within the organization (Colgate and Hello)
Learnings: A consistent and well-structured content strategy is essential for engaging audiences on social media, alongside authenticity and education, to capture attention and drive significant growth